A little personal update! This past week, I officially accepted an internship at Edelman! I will be working with their influencer marketing team in San Francisco, California. To celebrate, I thought it would be fun to write about some of Edelman’s work with Taco Bell, which included their departments relating to digital, technology, and influencer marketing.
As a nostalgic favorite, the Mexican Pizza was making a comeback. Edelman’s task was to find a way to spark interest that would capture the attention of both pizza lovers and Taco Bell consumers. With AI being the new thing, they asked influencers (AKA Taco Bell Rebels) to utilize ChatGPT for their reviews. Overall, a success on the campaign with more than 15.8 million earned impressions. It looks like ChatGPT knew exactly what to say!
Is it just me, or does a night full of Crunchwrap and Baja Blast sound like a dream? It’s not! Another collaboration that Edelman worked with Taco Bell is to create The Bell: A Taco Bell Hotel and Resort. This was a great opportunity for the brand to gain attention, such as with sauce-inspired pool floats and customized souvenirs. Celebrities were in on the experience, which further increased the anticipation from guests.
This campaign costed the fast food company zero paid media dollars, and even accounted for 75 percent of earned media impressions. With another successful event, this was a wonderful experience for Taco Bell and its consumers.
Featured Photo from Pexels
Bianca Genevie Abello 
Leave a comment