Wine is labeling itself as a networking staple, and former N.B.A. player Channing Frye is including his wine label in the conversation. After his retirement in 2019, Frye felt that he needed to find a passion project to fulfill his newfound time. In a recent feature story with The New York Times, Frye describes ways to relate wine to his audiences’ cultures.
Frye established a wine label, Chosen Family Wine, based in Oregon. Though the wine industry has gained popularity in the N.B.A. recently, Chosen Family sets itself apart through their goal of bringing wine to communities that have been neglected by the wine industry.
In efforts to incorporate D.E.I. after the murder of George Floyd in 2020, many corporations took back those commitments. Frye made it his mission to teach his audiences about wine, especially due to its popularity as a networking opportunity.
Networking is a highly recommended way to get to know professionals and their responsibilities in your job industry. It’s interesting that prestigious business schools teach their students about wine with the sole benefit to network. Frye hopes to incorporate a space for people of color to network such as collaborating with groups like Wining While Black.
It’s fascinating how much wine can play a part in building community!
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Bianca Genevie Abello 
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